A company’s response to a crisis in the first 24 hours is often the key to containment and is determined by the degree of pre-planning, crisis preparation, and the availability of qualified resources that are necessary to keep the core business profitable.
The main elements of containment include:
- Identifying potential hazards that are significant to the business
- Providing appropriate technical data
- Installing enhanced communications
- Managing the press and publicity
- Forming a crisis team with delegated authority
Other types of crisis require short-term expertise – including major fraud, computer systems attacks, threats to senior executives and potential regulatory or legal action against the company. GGP principals are diverse in many disciplines and have the knowledge and expertise to help companies cope with the immediate impact of a crisis and develop an effective solution.